Marketing and Lasting Impression Paint

Do you need to create new avenues for your business? Here's an idea that has worked well for us over the years. When going through your client base, look for any clients who have businesses that may be attending an upcoming trade show or community event and present them with this idea. Have them hire you to spray complimentary tattoos on anyone visiting their booth, choosing from approximately 6 different designs. These tattoos now become "coupons" for the customer when they return to their store. By showing the tattoo, they may receive a discount, free gift or other promotion; let your client use their imagination.

Since the tattoo can last up to 2 weeks, you create a sense of urgency by needing to return to receive your discount or gift before the tattoo wears off. Also since the tattoo is on the potential customer's (or possibly their children's) skin, the "coupon" doesn't end up in the trash like the rest of the material the trade fair goers have collected over the day. In the case of children, they will typically take care of their new tattoo and proudly show it to anyone they meet, often marketing for you at the same time. Since the tattoos eventually do wear off, they won't need to worry about expiration dates or old coupons coming back to haunt them.

For example: The local zoo was hosting a fall fair. We were hired by a children's shoe company to spray complimentary tattoos on any children coming through the gates. If the children and their parents visited the shoe store with the tattoo on, they received 20% off any regular priced shoes! Since the children were excited about their new tattoo, they kept good care of them, and showed them off to all their friends. The parents were quick to tell the other parents about the discounts!

So as you can see, it was a win-win situation for everyone involved. Your company got hired for a paid event; your client earned community brownie points by providing free tattoos to the local children as well as increasing traffic through their store. As an added bonus, you will probably book a couple kids birthday parties!


Feel free to contact us for other marketing ideas or help with your business.